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Buyer guide

How to Avoid Bullion Scams and High-Pressure Sales

Red flags for bullion buyers, including unverifiable dealers, collectible markups, wire changes, urgency and guaranteed-return claims.

How to Avoid Bullion Scams and High-Pressure Sales

The safest bullion transaction is boring: known product, known seller, clear price, documented payment and insured delivery.

Verify the legal business and domain

Confirm the company name, website, contact details and account information. Be especially cautious with lookalike domains and unsolicited messages.

Independently verify wire instructions

Do not trust a last-minute email changing bank details. Contact the dealer through a known official channel.

Reject guaranteed-return claims

Physical metals fluctuate and carry spreads. A seller promising guaranteed appreciation or risk-free returns is not describing ordinary bullion.

Separate bullion from collectibles

High-premium coins may have legitimate collector value, but the valuation method is different. Ask what portion of the price is metal and what portion depends on rarity or marketing.

Avoid urgency pressure

Market prices move, but that does not justify bypassing verification. A reputable dealer can explain lock-price and cancellation terms without demanding blind trust.

Compare current dealer terms

Dealer inventory and transaction terms can change faster than an editorial page. Open the relevant dealer pages and compare the complete checkout cost.

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